Launched on July 20th by wine producer Alex Dale and Chef Matt Manning, the Restaurant Rescue Project (RRP) has already saved five (5) Cape restaurants from permanent or at least temporary closure and hence securing the livelihoods of many employees.
The RRP campaign began when Dale donated two hundred (200) cases of Radford Dale premium wines to Manning of Grub & Vine Restaurant in Cape Town in a bid to keep the restaurant’s doors open. The wines are included into a restaurant package by offering a case of six (6) premium wines per voucher purchase. The Radford Dale – Grub & Vine promotion sold out in three (3) days of going live, which equated to R280,000 in revenue for the restaurant.
Four (4) weeks into the campaign, the Restaurant Rescue Project is now assisting fourteen (14) independently owned eateries with more joining almost daily. Five (5) of these campaigns are already sold out. Both South Africa’s globally recognised Wolfgat in Paternoster as well as celebrity tv chef Neill Anthony’s La Mouette in Cape Town have gone live on the RRP website since Saturday, 8th and multi awarded restaurants FYN, La Tête and The Test Kitchen have joined.
Wine estates joining the cause are; Keermont Vineyards, Jordan Wine Estate, Ken Forrester Vineyards, Luddite, Elgin Ridge Estate and Oldenburg Vineyards.
The Restaurant Rescue Project in Numbers
17 restaurants currently participating
25 participating wineries
Over 700 employees, jobs, and livelihoods safe guarded thus far
1700 number of RRP vouchers sold to date
2.6 million Rands in revenue generated to date
4.5 million value in Rands pledged by wineries to date
All revenue generated from this initiative is directed to the participating restaurants. There are no marketing or administrative fees, making the Restaurant Rescue Project 100% pro bono.
To view all the participating restaurants and to purchase RRP vouchers, visit: www.restaurantrescueproject.com.
Information from Manley Communications