Nederburg’s story is in the detail

Nederburg’s The Winemasters Cabernet Sauvignon

Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March.

Highlighting three premium wines from Nederburg’s The Winemasters collection, named to honour the winery’s long-established tradition of winemaking excellence, the campaign features the latest vintages of its Sauvignon Blanc, Cabernet Sauvignon and Merlot. These are classically styled, food-friendly wines with refreshing fruit flavours, elegance and finesse.

The campaign, devised to intrigue, engage, and reward consumers for their curiosity, plays out in the form of a printed map of the Nederburg wine farm in Paarl. The map displays key milestones in Nederburg’s history via illustrations and snippets of information, cleverly disguised to encourage consumers to use a supplied magnifying glass to search for and find the hidden messages. Upon finding these, consumers may ask their waiter for a reward.

Nederburg’s The Winemasters Sauvignon Blanc

View a list of participating restaurants, please go to

This special Nederburg promotion concludes on 30 April 2017.

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February 28th, 2017|Categories: Michael's Writings|Tags: , |

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