Boschendal wines, one of South Africa’s most iconic wine estates, celebrates the arrival of summer with the launch of an original blush wine, combining the two classic varietals traditionally used in the making of Champagne and Method Cap Classique (MCC) into a refined and elegant Chardonnay-Pinot Noir. This captivating pale blush wine is perfect for those balmy afternoons with delicate red berry aromas and an elegant touch of spice, finessed stone fruit flavours and subtle hints of pear, creating a long, smooth, complex finish.
The sophisticated Chardonnay-Pinot Noir, testament to master craftsmanship, balances tradition with innovation, yielding a versatile elegant blush, perfect for sharing. Created to be paired beautifully with a wide variety of foods, but particularly sublime with fresh summery foods such sushi, salads, seafood or delicious fruity desserts, the alluring bottle shape with a delicate rose gold damask also lends itself to be enjoyed in fine company to celebrate any occasion.
The quantum leap of blush wine into the world’s spotlight is an astounding phenomenon – together, France and the United States consume nearly half of the annual 594.4 million gallons of rosé produced globally. The success of dry rosés such as Domaine Ott, Minuty, Whispering Angel and Triennes, have set the stage for blush wines and their association with the Southern France lifestyle that people love to dream about.
“We believe this pale liquid rose gold will shine as the new fashionable wine on everyone’s lips this season and beyond and will appeal to both an existing and new, young and trendy audience” says Lizelle Gerber, dedicated MCC and white winemaker at Boschendal. “It was a natural progression for us to craft a still blush wine with the same delicate techniques and finesse of Boschendal’s lauded Méthode Cap Classique bubblies.”
Several wine market observers have also reported that blush and rosé wine is growing increasingly more popular with men. With the rise of a foodie culture and an interest in culinary risk-taking, rosé wine has earned it the playful ‘brosé’ nickname among select groups.
Celebrity Rosés including Chateau Miraval by Angelina Jolie and Brad Pitt have elevated rosé and blush wines to new levels, driving a millennial passion for the new wine category. Instagram account and tote-bag-turned-wine business, Yes Way Rosé, created by Erica Blumenthal and Nikki Huganir, has cashed in on the digital conversation, marked by tags like #roséallday and #yeswayrosé.
With rose quartz the Pantone Colour of the Year 2016 and rose gold fast becoming the Métal du Jour, the Boschendal Chardonnay-Pinot Noir adds a youthful and fashionable touch to the portfolio of award-winning Boschendal wines embodying the creative drive and internationally inspired vision of Boschendal’s dedicated young winemakers.
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Information from Atmosphere PR